Illustration and Brand Identity System for Arthouse Hotel NYC
Rebranding a Vintage Boutique Hotel in New York City's Upper West Side
Formerly the NYLO New York City, this Upper West Side boutique hotel needed a brand refresh when it transitioned into Arthouse Hotel NYC. This included art direction on a new logo and brand identity, with an updated color palette, typography, and artwork elements that would capture the spirit of the neighborhood as well as celebrate its history and arts-and-culture traditions.
Hotel Evergreen Map